The Testing Data Analysis Framework

The Testing Data Analysis Framework

Digital Marketing · PPC · Analytics

📊 Turn raw test data into clear insights and smarter decisions with this structured analysis framework.

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About the product

This guide helps you make sense of your ad testing data by walking you through every stage of analysis — from setting up your metrics to spotting patterns and turning them into action. If you’ve ever wondered what to do after running a test, this is your next step.

You’ll learn how to use data confidently to improve campaigns, boost returns on ad spend, and make data-driven marketing your default.

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What You’ll Learn 🔍

✅ How to define the right metrics for test success

✅ Ways to build useful dashboards and track performance

✅ How to analyse results using patterns and segments

✅ Techniques for turning insights into practical actions

✅ How to document and share findings with your team

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What’s Inside 📦

📐 Metrics Framework: Choose meaningful KPIs for accurate results

📊 Dashboard Templates: Visualise and monitor what matters

🧠 Pattern Recognition: Spot trends across audiences and creatives

🔁 Action Planning: Build strategies based on what works

🗂️ Knowledge Management: Create a testing knowledge base for your business

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Whether you’re running one campaign or managing a full testing programme, this guide helps you move beyond data collection into confident, insight-driven growth.

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Details

File type: ZIP

File size: 2 MB

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