Beyond the Inbox – Workbook
Content Marketing · Email Marketing · Copywriting
📓 A hands-on workbook to help you build smarter, more effective email campaigns through practical exercises and real-world application.
About the product
This workbook is your step-by-step companion for building email campaigns that actually work. With a focus on segmentation, personalisation, and automation, each section includes interactive exercises to help you apply what you learn immediately—so you can build emails that drive results, not just open rates.
What’s Inside 🔧📬
Skill-Building Exercises – Multiple-choice, fill-in-the-blank, and short-answer prompts to reinforce key email marketing principles
Real-World Scenarios – Apply strategies to practical business examples that reflect real challenges
Personalised Content Templates – Plug-and-play frameworks to help you write compelling, audience-specific emails
Automation Mapping – Simple guidance on setting up workflows like welcome emails, cart reminders, and win-back sequences
KPI & Testing Toolkit – Easy-to-follow tips for measuring success and improving performance through A/B testing
What You’ll Learn 🎯📈
How to segment your list for precision targeting
The art of personalisation that builds trust and drives conversions
Ways to automate your emails and save valuable time
The key performance metrics to watch (and what to do with them)
How to design a complete, repeatable strategy for sustainable email marketing success
Whether you’re a business owner, content creator, or freelancer—this workbook gives you the tools to take your email marketing from guesswork to greatness.
Details
File type: ZIP
File size: 2 MB
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